How to get your business from ..Part 2

By applying the principle of gearing and leveraging, you can have multiples of any sum available to you strictly for promotional use. Large scale impressive promotional use. Only ever approach key lending institutions with a full understanding of your industry and the potential of your business.

Tips for Advertising your Business to initiate Astounding Explosive Growth.

Giving Interviews or ‘An Exercise in Public Relations’
How would you like to talk about your personal business and marketing experiences as seen from your own unique eyes? How about featuring on a documentary on one of the many cable channels? Dress smartly and be enthusiastic. If you are as shy as can be, pay someone else to become the public ‘face’ of your business. If you can’t afford to pay them, then make them a shareholder in your business.

Infomercials
Along the above lines you can educate people on developing themselves, developing a business like yours and how to generate an income if this is suited to their needs. Infomercials can appear in any medium that you would imagine. National daily papers, radio and television.

Useful Tools For Free – A Tried and Tested Method
Advertising/Promotion takes many forms. There is the instant ‘Buy Product X Now’ approach designed to bring about an immediate reaction.

Intermittent yet persistent appeals e.g. mailing lists featuring ‘auto-responders’ comprising 5 to 8 messages delivered at intervals over a period of several days are also a powerful and effective technique.

A third method is the provision of a free service with subliminal advertising affixed, almost as an afterthought.

A good example is the ‘tool-bar’ for Internet surfers. A tool-bar is downloaded for free. It is a plug-in for your browser and is designed to enhance and improve your browsing experience. Different tool-bars offer different functions. For instance, with a good tool-bar you can search for any item at all on the web or in your hard-drive without leaving the window that you are working in.

Most free tool-bars will also have a direct link to the web-site of the provider where you will find their other goods and services freely available on offer to you for purchase. A good toolbar will remain indefinitely in the surfer’s window and will be discreet yet clearly present for use. Discreet yet clearly present indefinite advertising.

Are you a businessperson? Does your business have a tool-bar for free download? Does every ‘cover-disk’ issued alongside computer related publications in your area feature your service as a freely available and useful download? Is there any place for a “YOUR-BUSINESS NAME Toolbar”? Should you aim to place your business tool-bar on the window of every computer user?

You can either program the software yourself, or buy, modify and distribute the generic tool-bar software or just pay someone to do it all for you.

This is just one example. What other service can you think of that is generally useful and therefore in relative demand by everybody and will have a direct link to your web-site apart from tool-bars?