Online Presence..Part 1 of 2

You may ask yourself, why do I need a website … I already have a good customer brochure or a good book of photos. With an internet site, your product or service is accessible globally, to prospective customers 24 hours, 365 days a year.

More and more people these days are using the internet as a first post of call because of its convenience and to save time. Customers and the general public almost expect that a company has a web site. If people want information on a product or service, they are now saying, “I think they have a website, I’ll check that out first.”

If a customer asks me for a brochure, I refer them to my web site. If the prospective customer insists on a brochure, they are not worth pursuing. So for a model, if a photographer asks to see some photos of you, then refer them to your web site. If they insist on seeing a physical book then that photographer is not worth pursuing. Bottom line, as a model, you are in business for yourself and you need to start thinking like a business person. Otherwise, photographers and casting agents will walk all over you. Having a web site demonstrates that you are in control of your career, and nobody can tell you otherwise.

Because websites are quicker, easier and more cost-effective to update than print based media ; Therefore, you can have pictures, details and prices of your products, the very latest company information, or maps indicating the location of your companies outlets on your web-site. A website can play an integral part of your promotional and marketing strategy. It also makes a powerful statement about your business, showing that you have planned for the future by securing your on-line presence today.