Practial thought For online Business Part 2

Write powerful and instructive sales letters by letting it all flow out. Write down everything that enters your mind as you are writing your sales letter. You can edit it
later. If you just sit and start writing everything you know about your product or service and how it will benefit your customer, you will be amazed at how much information floods your mind. Write it ALL down. Then read through it - you'll be able to add a lot more detail to many of the points. Edit it after you have exhausted all of your ideas.


Establish a marketing method and an advertising campaign. While it’s agreed that the best e-commerce site in the world is worthless if no one can find it, but, too often, e-commerce start-ups either rely on search engines alone or use shotgun marketing, simply by advertising everywhere, to everyone, in the hope that a fraction of a percent of those who see the ads will respond. Promotion on the Internet has many methods, is complex, yet as with more traditional advertising requires that you understand where and how you will spend your marketing budget and what results are to be
expected, as with any marketing campaign.